Ant’s life studio

Bandai is great in its effort to electronize our life (their destiny project)… knowing children like chicks but not after it turns into a chicken and see to their horror as their mum slit its throat and preparing dinner, it created the tamogotchi…

Perhaps not entirely grasping the concept of escapism, Bandai, creator of the hugely successful Tamagotchi, is set to release Ant’s Life Studio in November – a virtual ant farm that requires its ‘owner’ to build nests, feed the queen and avoid getting eaten by hungry spiders.

Aimed at Japan’s masses of stressed out salary men, a group whose equally humdrum office existence and company focused life appears to disturbingly mirror those of ants – virtual or real.

Spokeswoman for the toy maker optimistically claimed, “Stressed-out employees can keep it on their work desks and be comforted just by watching the ants work. By watching them work, they can take their minds off their own work for a while.” huh?!?…

 extract from Ant’s Life Studio