designer’s own words:
To design a radical radiator means to conceive a discontinuity in common sense. I focused on my will to take the fireplace back to it’s roots. Phoebe is an electric radiator, consisting of lamellar sections and a heating core. You just plug it wherever you need, maybe next to your favorite armchair while you read a book, maybe in the garden during a romantic dinner in November. Or you just look at it and meditate on why you can accept an undercover central heating.

Extract from designboom